What is CPQ Software?

CPQ software is an abbreviation for configure, price, quote. CPQ software can help your sales unit to configure your products or services with your business rules to meet customer requirements. The tool can also enable them to manage the pricing of all your offerings. They can generate quotes with standardized pricing accurately and quickly, and include available discounts. In addition, pricing rules can be stipulated to manage partner and channel pricing, pre-negotiated contract pricing, percent-of-total subscriptions, and volume discounts. Then, a sales agent can generate a quote, send it by email, and add an e-signature to finalize the deal. CPQ software ensures consistency in the whole process by automatically linking the configured products and pricing. Start by checking our leader Salesforce CPQ, and other recommended solutions in this category.

CPQ Software

Top 10 Most Popular CPQ Software

PandaDoc reviews

Our Score 9.2

User Satisfaction 95%

PadnaDoc is the winner of Expert's Choice Award. It's a feature-rich online document management and collaboration solution for professionals, SMBs and enterprises. Read Reviews

Salesforce CPQ reviews
Salesforce CPQ

Our Score 9.6

User Satisfaction 99%

A fully native Salesforce unit that automates quoting, ordering, and contracting processes. Read Reviews

Oracle CPQ Cloud reviews
Oracle CPQ Cloud

Our Score 9.5

User Satisfaction 100%

A robust CPQ software apt for SMBs and fast-growing organizations. Read Reviews

SAP CPQ reviews

Our Score 9.4

User Satisfaction 100%

Designed to help users cut through complexity of selling products. Read Reviews

ConnectWise Sell reviews
ConnectWise Sell

Our Score 9.4

User Satisfaction 93%

ConnectWise Sell is a cloud-based quote and proposal automation software for IT solution providers. Read Reviews

Infor CPQ reviews
Infor CPQ

Our Score 9.0

User Satisfaction 100%

Infor CPQ is a software that gives you the tools you need to differentiate your company from your competitors. Read Reviews

Odoo reviews

Our Score 9.0

User Satisfaction 96%

Odoo is a software platform that covers all sorts of business operations, from project management, CRM, and HR to inventory control and omnichannel sales. Read Reviews

Apttus Intelligent CPQ reviews
Apttus Intelligent CPQ

Our Score 8.9

User Satisfaction N/A

An innovative CPQ software powered by artificial intelligence. Read Reviews

iDashboards reviews

Our Score 8.8

User Satisfaction 100%

iDashboards provides easy, visually-appealing and cost-effective dashboard software for clients in a wide range of industries, which helps them make informed decisions. Read Reviews

Apptivo Estimates App reviews
Apptivo Estimates App

Our Score 8.8

User Satisfaction N/A

A simple sales quote lifecycle management software. Read Reviews

How To Choose The Best CPQ Software

CPQ software helps your sales squad to configure your company’s products or services with your business rules, manage their pricing, and generate and send a quote to clients to close the deal. This platform can thus prove invaluable for your enterprise’s sales unit. But how do you select the best CPQ software in the business from the loads of solutions out there? Read this buyer’s guide to learn the main features to look for while scrutinizing the various software products and do educated comparisons.

Get to know each product with free trial

The ideal way to start your quest for the best CPQ software is to try them out free of cost. You can do this by using the handy free trial facility offered by most top vendors. We recommend the following tools and you can visit their websites to check if there is a free trial you can register for: ApttusSalesforce Quote-to-Cash, Infor Configure Price Quote, and Oracle CPQ Cloud.

Targeted Businesses

CPQ software is recommended for medium-sized and larger companies that provide customization for clients when ordering as well as those that have large product lines. Plus, it can be used by businesses that have big sales teams that need to be constantly updated about product development and changes. Sales teams can use the tool to manage and organize high volumes of custom sales enquiries and orders.  

CPQ software can also prove handy for fast-growing small companies as it can improve their competitiveness by empowering them to speedily turn back price quotes to clients.

Examples of CPQ Software

  1. Apttus: Enables your sales team to sell more anywhere on the cloud. This app is designed within the Salesforce1 solution. It provides users with the best quotes for all channels, products, and pricing. Plus, you can integrate quoting solution with your contract procedures to automate renewal quotes based on agreed terms and pricing.
  2. Salesforce Quote-to-Cash: Enables you to configure quotes with accuracy and speed. You can streamline approvals, pricing, and discounting. Deliver branded proposals from within the Sales Cloud platform. The tool offers advanced billing and revenue recognition features to enable you to send invoices and collect money easily.
  3. Infor Configure Price Quote: Advanced CPQ technology for your whole network. An easy-to-use product that helps to reduce costs and boost profits. Enables your sales team, distributors, and partners to deliver the best buying experience to clients. Infor CPQ helps you to become a preferred provider in your industry.
  4. Oracle CPQ Cloud: Helps your company to improve sales productivity and margins. The solution is enterprise-ready, scalable, and flexible. It enables you to capture orders for complex services and products and produce quotes quickly. In addition, the tool can make your ERP and CRM systems more efficient.

Types of CPQ Software

There are 2 widely used versions:

  • SaaS – The CPQ solution is cloud-hosted which means you can access it from anywhere, anytime. In addition, the vendor takes care of maintenance, upgrades, and updates. There are no upfront costs and you simply need to pay a monthly or yearly subscription fee to avail the benefits.
  • On-Premise Software – The CPQ solution can be installed on your company’s computers and made available to authorized employees. Though the upfront costs are more, you can control the security of your company data.

Key Features of CPQ Software

  1. Mobile compatibility. Top CPQ solutions offer mobile apps that have all the features included in desktop version.
  2. Product configuration. Enables companies to stipulate logic rules for configuration of products and the degree of customization a client can select.
  3. Renewal management. Helps sales reps in maintaining renewed orders or standing orders with customers.
  4. Price and quote. The core tool of a CPQ platform. It stipulates the price based on a customer’s needs and sends the quote to the customer.
  5. Guided selling. Sales professionals can automatically find suitable products based on client requirements.
  6. Analytics. Offers detailed data and reports on sales KPIs and other metrics. Top solutions can do predictive analytics and forecasting to predict future configurations and sales.

Benefits of CPQ Software

  1. Efficient contract process: CPQ software makes your quote process more efficient by ensuring all essential data is up to date and ready when you need it.
  2. Enhanced accuracy: It can prove costly if a company makes pricing errors as this will earn the wrath of the customer. CPQ software eliminates human errors and enables you to deliver dependable and accurate quotes all the time.
  3. Personalized service: The tool enables you to provide personalized service to each of your clients. You can create and deliver customized quotes to each customer. Plus, your sales reps can produce updated quotes in real time if customers want to make any changes or to include applicable discounts. If you provide personalized sales quotes, customers will be more willing to share their personal data with your company.
  4. Saves time: You can save a lot of time by automating the quote process. This allows your sales team to handle more leads and close more deals. A recent survey by Aberdeen Group Reports reveals that CPQ software helps companies reduce the length of their sales cycles by up to 28% and increases the proposal volume per rep per month by up to 49%.  
  5. Increased sales: All the above benefits help to improve sales for companies. In fact, CPQ helps businesses increase their average deal size by up to 105%.

Latest Trends

CRM vendors are expanding their CPQ offerings

Salesforce’s acquisition of the Steelbrick CPQ solution signals that CRM companies are keen on buying CPQ platforms to include in their offerings. This means CPQ providers who wish to compete in the market need to differentiate their products and features to stay ahead of software platforms the come bundled with a CRM tool.

Companies are more educated on the benefits of CPQ

A lot of enterprises have learnt the value of CPQ and are using this concept to enhance their business competitiveness. This knowledge helps these companies to understand the features offered by different CPQ vendors and select the best fit for their needs. In addition, a lot of organizations are shifting from one CPQ solution to another as their needs increase.

Potential Issues

Slow CPQ process

Your CPQ process can be slowed down by manual work and too many reviews and revisions. This can dull your company’s competitive edge. It is important to respond promptly when your clients are ready. You can ensure this by using CPQ software to automate the CPQ process.

Manual CPQ process is error-prone

Dependence on manual CPQ process can make your proposals miss client requests and need revisions. Plus, if you add manual reviews it will further slow down responses and increase the risk of human error. When sales reps use manual processes they may utilize old proposal templates. This can lead to errors like old client names and logos in new proposals. You can resolve these issues by automating proposal generation with CPQ software.

List of CPQ Software Companies

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Our Score Read More

Our website uses our innovative SmartScore™ algorithm to test all the software in the CPQ Software category in orded to help you select the best possible solution. It takes into consideration the following elements: individual components, collaboration features, customization, available integrations, ease of use, help & support, security, mobile support, scores in other media. At the moment, Salesforce CPQ is the leader in this category and is recommended by our experts. After thorough evaluation it received the best results among its competitors and we strongly suggest that you include it as one of the options for your company.

User Satisfaction Read More

A look at total user satisfaction with the services in our CPQ Software category based on our unique algorythm that gathers client reviews, comments and opinions across a broad range of social media sites in order to help you make an informed purchase choice.











Pricing Read More

Every vendor in the CPQ Software category will provide a different group of pricing plans for its service and each package will include a varied group of tools. Below we list the general pricing for the most affordable package available for each product. Please note that advanced features may cost extra.



By quote

By quote



by quote

By quote



Devices Supported Read More

An analysis of what type of devices and operating systems are supported by the listed B2B solutions in the CPQ Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Learn what languages and countries are served by the best B2B services in the CPQ Software category, including apps aimed at international markets and created for multi-cultural groups of employees.

Pricing Model Read More

Find out which pricing packages are supported by the vendors in the CPQ Software category to see which one suits your business preferences and expenses best. Keep in mind that specific solutions can offer free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An analysis of what kinds of clients a specific B2B platform in the CPQ Software category is designed for, from small businesses and non-profits to big enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what styles of software deployement are provided by each B2B vendor in the CPQ Software category. While the majority of modern SaaS services are cloud-based some solutions may offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API